Anua Cosmetics – Korean Skincare with Natural Extracts
Anua is a South Korean cosmetics brand known for its natural botanical ingredients and effective formulas. The brand specializes in caring for sensitive, problematic, and pigmentation-prone skin, combining the power of heartleaf, peach, rice, and other plant extracts with modern cosmetological technology.
Anua Heartleaf – Soothing Line for Sensitive Skin
The Heartleaf series is Anua's flagship line, formulated with 70–80% heartleaf (Houttuynia cordata) extract. This series is especially loved for its intensive soothing effect, pore care, and skin barrier strengthening. Ideal for reddened, reactive, or acne-prone skin.
Heartleaf Line Products
- Anua Heartleaf 77 Soothing Toner – a soothing toner with 77% heartleaf extract that quickly reduces redness.
- Anua Heartleaf 80% Moisture Soothing Ampoule – a soothing ampoule with 80% heartleaf extract for intensive calming.
- Anua Heartleaf 70 Intense Calming Cream – a calming cream with 70% heartleaf extract.
- Anua Heartleaf 77 Clear Pad – convenient toner pads with heartleaf extract.
- Anua Heartleaf Cream Mask Night Solution – a night sheet mask that soothes skin during sleep.
- Anua Heartleaf Pore Control Cleansing Oil – a cleansing oil for pore care.
- Anua Heartleaf Succinic Moisture Cleansing Foam – an acid foaming cleanser with heartleaf extract.
- Anua Heartleaf Quercetinol Pore Deep Cleansing Foam – a deep pore-cleansing foam.
- Anua Heartleaf LHA Moisture Peeling Gel – a gentle exfoliating gel with LHA acid.
- Anua Heartleaf Low pH Deep Cleansing Water – a low pH cleansing water that does not disrupt the skin barrier.
Other Anua Product Categories
- Anua Peach Series – a brightening line with peach extract and niacinamide: toners, serums, and creams for pigmentation and glow.
- Anua Rice Series – a line enriched with rice extract for brightening and hydrating the skin.
- Anua Azelaic Acid Serum – a 10% azelaic acid serum for correcting redness and uneven skin tone.
- Anua Niacinamide 10% + TXA 4% Serum – an intensively brightening serum with 10% niacinamide.
- Anua Retinol 0.3% Serum – a renewing serum with retinol and niacin.
- Anua Ceramide Cream – a barrier-strengthening cream with ceramides and panthenol.
Most Popular Anua Products Worldwide
- Anua Heartleaf 77 Soothing Toner – one of the most popular K-beauty toners in the world, especially loved by sensitive skin owners.
- Anua Peach 70 Niacin Serum – a bestseller in the brightening serum category.
- Anua Niacinamide 10% + TXA 4% Serum – highly popular for pigmentation and uneven tone correction.
- Anua Heartleaf Pore Control Cleansing Oil – Anua's most beloved cleanser in Asia and Europe.
- Anua Heartleaf 80% Soothing Ampoule – a cult ampoule for sensitive and reactive skin.
Most Popular Anua Ingredients
- Heartleaf Extract (Houttuynia cordata) – a powerful anti-inflammatory ingredient that soothes redness and strengthens the skin barrier.
- Niacinamide – brightens skin tone, reduces pigmentation, minimizes pores, and regulates sebum production.
- Peach Extract – enriches the skin with vitamins, adds radiance, and gently hydrates.
- Rice Extract – brightens skin tone, nourishes, and gives a natural glow.
- Azelaic Acid – reduces redness, evens out skin tone, and works excellently for acne-prone skin.
Frequently Asked Questions (FAQ)
Who is the Anua Heartleaf line suitable for?
Especially recommended for sensitive, reddened, or acne-prone skin. Heartleaf extract calms irritation and strengthens the skin's protective barrier.
What is the difference between Anua Heartleaf and Peach series?
The Heartleaf series focuses on soothing and pore care, while the Peach series targets skin tone brightening and pigmentation reduction with niacinamide and peach extract.
Are Anua products suitable for daily use?
Yes – most Anua products, especially from the Heartleaf line, are designed for daily use and suitable even for very sensitive skin.