PURITO SEOUL – Korean Natural Cosmetics Brand
PURITO SEOUL is a Korean cosmetics brand founded in 2017 that quickly became one of the favorites among K-beauty enthusiasts worldwide. PURITO's philosophy is based on a clean, transparent ingredient list and prioritizing natural, plant-based ingredients – without unnecessary artificial additives. The brand's motto "Simple, Safe, and Effective" reflects their approach: scientifically-grounded formulas with a minimal but effective ingredient list. PURITO particularly gained fame for sensitive and reactive skin care products and their centella asiatica line.
PURITO SEOUL's Main Product Line – Wonder Releaf Centella
The Wonder Releaf Centella line is PURITO's iconic cult bestseller, created for sensitive, reactive, and redness-prone skin. Centella asiatica extract (Cica) is the line's main ingredient with soothing, barrier-strengthening, and regenerative action.
Wonder Releaf Centella Line Products
- Wonder Releaf Centella Serum Unscented – a soothing serum with centella asiatica free from fragrance. Ideal for sensitive and reactive skin.
- Wonder Releaf Centella Cream – the cult soothing cream with centella asiatica. One of the most popular PURITO products worldwide.
- Wonder Releaf Centella Cream Unscented – the same cult formula without fragrance – excellent for very sensitive skin and users intolerant of scent.
- Wonder Releaf Centella Eye Cream – a soothing eye cream with centella asiatica for the sensitive eye area.
- Wonder Releaf Centella BB Cream – a BB cream with centella asiatica combining care and makeup with SPF protection.
Other PURITO Product Categories
- TXA 6 Niacinamide 10 Retinal Serum – a powerful brightening serum with tranexamic acid, 10% niacinamide, and retinal. Targeted at hyperpigmentation, skin tone, and anti-age effect.
- Pure Vitamin C Serum – a pure vitamin C serum for brightening effect and collagen synthesis stimulation.
- Azelaic Acid 10 Kojic Tea Tree Serum – a serum with 10% azelaic acid, kojic, and tea tree extracts. Effective for acne, pigmentation, and pore minimizing.
- Timeless Bloom Bakuchiol Serum – a vegan anti-age alternative with retinol-mimicking bakuchiol for pregnant women, vegans, and very sensitive skin.
- Mighty Bamboo Panthenol Cream – an intensively moisturizing cream with bamboo extract and panthenol.
- Luminous Ceramide Moisturizer – a moisturizing cream with ceramides for skin barrier strengthening and moisturizing.
- Hydro Wave Deep Sea Serum – an intensively moisturizing serum with deep sea ingredients.
- Hydro Wave Deep Sea Cream – a moisturizing cream with deep sea ingredients.
- Oat In Calming Gel Cream – a soothing gel cream with oat extract for sensitive and reactive skin.
- Oat In Gentle Exfoliating Face Cleanser – a gentle exfoliating cleanser with oat extract for daily use.
- From Green Deep Foaming Cleanser – a deep cleansing foaming cleanser with plant-based ingredients.
Most Popular PURITO SEOUL Ingredients
- Centella Asiatica (Cica) – PURITO's most important ingredient. Soothes reactive skin, strengthens the barrier, and stimulates skin regeneration.
- Azelaic Acid – an effective ingredient for acne, pigmentation, and skin tone evening with a better tolerance profile than traditional tretinoins.
- Bakuchiol – a plant-based retinol-mimicking alternative suitable for vegans and pregnant women.
- Oat Extract – an exceptionally gentle soothing ingredient for very sensitive and atopic skin.
Frequently Asked Questions (FAQ)
Is PURITO suitable for sensitive skin?
Yes – PURITO SEOUL products are specially created for sensitive, reactive, and barrier-damaged skin. Many products are available in fragrance-free (Unscented) versions – which is especially important for very sensitive skin. The Wonder Releaf Centella line is one of the most frequently dermatologist-recommended K-beauty lines for sensitive skin.
Where to start with PURITO products?
For beginners, we recommend starting with Wonder Releaf Centella Cream – a universal soothing cream suitable for almost all skin types. For the next step, Wonder Releaf Centella Serum Unscented or Oat In Calming Gel Cream can be added if gel texture is preferred. For active ingredients – TXA Niacinamide Retinal Serum or Azelaic Acid Serum according to skin needs.
Are PURITO products vegan?
Most PURITO SEOUL products are vegan or not tested on animals. Timeless Bloom Bakuchiol Serum is clearly positioned as a vegan retinol alternative. To confirm the vegan status of a specific product, we recommend checking the product description or contacting the Cremile team.